The shopping experience is becoming more and more like the hottest show in town!
"What do you want to do this weekend?"
"Let's go shopping!"
In other words, lets go get entertained. The Gen Y consumer is no longer hoping to have a fun shopping expierence, they're expecting it. Today's consumers expect the store to offer an expierence that online shopping cannot deliver: providing the "in-store theatre" and the "touch-and-feel" experience around the brand and the product.
Consider what Starbucks has done for coffee, Sephora for cosmetics ...read more